The Handmade Marketplace - How to Sell Your Crafts Locally, Globally, and On-Line
Storey | 2010 | English | ISBN: 1603424776 | 224 pages | 3.47 MB
Its an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didnt exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
Then its on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that todays crafters need.
(Become Premium for maximum speed, resumming ability and no waiting):